An open letter to the woman who wants to build a life on her own terms…
To the creative entrepreneurial spirit who’s ready to dream AND play big…
Because, you have something seriously special you need to share with the world.
To finally stop playing small, and finally step into your full potential.
Are you beginning to feel discouraged? Uninspired and a little lost?
How long have you been thinking about doing it? A month? A few? A year?
I remember when I felt like I was chained to my desk at my (many) corporate jobs, essentially building someone else’s dream, while I’d only daydream about being able to make my own schedule, and work from anywhere I wanted on passion projects. Where requesting “vacation days” were not even a thing…⠀⠀⠀⠀⠀⠀⠀⠀⠀
What I needed most then was someone to SHOW me that it was even possible. I didn’t even know where to start, and had no idea HOW to.⠀⠀⠀⠀⠀⠀⠀
Then once I started freelancing for myself, I quickly realized that there is wayy more that goes into it if I wanted to stay afloat. I felt like I was in this hamster wheel grinding away with not even much to show for it. Every day I wasn’t working on my gigs + biz ensued MAJOR guilt, so I’d either double down wearing myself so thin, or else be paralyzed by the overwhelm of it all and just, like, do nothing…😫⠀⠀⠀⠀⠀⠀⠀⠀⠀
That is when I needed accountability. Guidance of what to prioritize, and encouragement when I was on the right track. Plus, I was reallyyy craving a circle of fellow likeminded people that understood what I was going through, that I could ask for their feedback, that cared about what I was doing, and just be HEARD ya feel me?⠀⠀⠀⠀
I’d always seem to come back to my problem in the first place:
I knew where I wanted to go.
Hell, I even knew the steps on how to get there.
But why couldn’t I follow-through with my grand ideas and actually execute them?
I realized I needed a few things.
The people who dare to not only dream big, but actually have the follow through to create a new life.
Listen, we ALL need this.
Influentielle is a Mastermind group of business-driven womxn that gives you the support + guidance to go from idea to the sustainable business you’ve always dreamed of.
I prayed on this, like "am I doing this and is this really gonna take me to the next level?" And it definitely has. Like the fact that I signed up two clients in November was a big deal, the fact that all these influencers are coming to me and I'm not reaching out to them. Aspects like that where I'm like "wow this investment in coaching for my business is definitely a return in investment with people wanting me to coach them for their lives.
I honestly feel like I'm a completely different person after entering this program, which makes me feel amazing. Like I feel like I'm just much more myself. I just feel like I went through so many changes, my personal sense of self as well as like my business is crazy to me in the last three months.
"Cassie has been such a tremendous help in elevating my business and for me to find my voice and confidence I needed to establish my brand. I am honestly forever grateful to her and the community she created for us. If I hadn’t reached out to her when I did, I can’t say I’d be at the place where I have bigger, brighter dreams and so much to look forward to."
“I entered the program because I wanted the collaboration aspect of working with likeminded people. So coming into the group was fantastic - the women that came together fit so nicely together. The cross aspects of skill set really helped to create a beautiful collective. To have to sense that sense of community especially when dealing with likeminded things keeps you really motivated.”
Aren’t you tired of the information overload?
There are SO many self-proclaimed experts out there pumping weak information into an already oversaturated pool of resources, a never-ending list of self-help books to read, podcasts to listen to (seriously, if I tallied up all the episode hours on my saved playlists, I’ll probably have headphones in 24/7 for the next 8 years). Don’t get me wrong, anytime access to all these resources is incredible. We’re always one Google search away from an answer to anything we may need:
The one-off tasks (i.e. doing a pull up) is the easy bit. The hard part comes into continuing to do it in regular intervals that lead to a desired outcome, ensuring that what you are doing is the most efficient and effective use of your energy + time.
That’s where a coach that provides guidance and support comes in.
It’s not something Google can give you. It’s beyond calendar reminders and to-do lists.
It’s not even a friend or family member. They can certainly help. But if you want to truly grow to the next level, there has to be someone in your corner that has a) been there already, and b) will do anything to get you there. It’s a mix of encouragement and hard truths that would hurt coming from someone you love – eventually causing resentment.
If you want to truly level up and reach the next tier (or hell, even skip a bunch), you need a mentor and a support group that keeps you accountable. Most importantly though, it has to be someone YOU are invested in.
She’s an ex-architect-turned-designer of dream lives.
Cass traded in her drafting table to travel the world while building brands & businesses. Soon she’ll be helping build YOURS.
Your coach is there to not only encourage you, but to push you through self-limiting beliefs and fears that are preventing you from stepping into your fullest potential.
In the words of Coach Cass, “Yes, I will always point you in the right direction, and yes, I will bestow upon you everything I know (be ready, it’s a lot – see below). Above all else though, I promise to be your constant success advocate throughout this process, to ensure you get to where you want to go.”
In just over a decade, I’ve lived in 8 different countries, and traveled to around 50. My love of exploration started when I was 16 and decided to go to high school in Mexico (and I studied English there – whatever). I was always a high academic achiever – to paint the picture for ya- and ended up going to architecture school where I truly thrived.
After working (read: slaving) away at the country’s largest architecture firm for years, I came to the bleak realization that that would be exactly what I would do for the rest of my life if nothing changed. I looked around at my colleagues – many 30+ years my senior- and saw that my future even decades down the line would not be so different than the current situation I was living. Clocking in loong hours. Poor pay. A couple weeks vacay which only left room for one trip a year. Working on projects that didn’t allow for my bottled up creative juices to flow. Even though that realization hit me like a truck, it was still scary as hell to even think about actually doing something about it. My entire LIFE was architecture. I had poured in years of literal blood, sweat, and tears into both my grueling education and professional career. It was all I knew.
But I also knew there was something more out there for me. I needed to experience other things, test out different environments, and above all, have some fucking courage to actually do so.
So I quit my job, packed up my shit into ONE suitcase, and moved abroad to a tiny island in the middle of the Mediterranean.
I started blogging about my expat life and travels and found a creative outlet as well as an audience that wanted to know what I was up to.
At the same time, I transitioned my career from architecture to visual branding (because in all honesty, architecture is basically glorified graphic design…), and began taking on freelance clients. Eventually I realized everything I was digitally designing was essentially a piece of marketing material, and that piqued my interest into learning more about digital strategy. Fast forward a few years of experience as a marketing manager later, and I found myself consulting as a digital strategist for global brands around the world. I’ve had my ideas featured in Vogue, Lonely Planet, The Every Girl, and campaigns seen by hundreds of millions of people all over. I got to work on projects I loved every single day.
But there was still something missing – I felt like I was working on someone else’s dream instead of my own. I also was disconnected from the recipients at the end of the table of all my hard work and effort. Who was benefitting from everything I was doing? The companies I consulted for were so large I would never know. Until I realized that everything I knew, and the skillsets I possessed – like managing multi-million dollar campaigns – the same principles could apply to the small business owner. Yet the solopreneur could never have access to that kind of knowledge, nor the budget to incorporate it.
So I decided to teach it to them. On my own terms – my own schedule, from wherever I wanted, working with only my dream clients.
For years now I have been fully remote allowing me to work from anywhere. In the past few years alone, I was living in Portugal, and traveled to Spain, Malta, London, Shanghai, Bangkok, and even went off the grid on expedition in Myanmar. I spent months in Bali, travelling around South East Asia, and most recently spent the winter in Mexico.
It’s the lifestyle I only once dreamed of while sitting at my desk at the architecture firm, never thinking it was actually attainable. Yet here I am.
The thing is, it took me years to get here. I did it all on my own but I know I could have gotten there so much faster if I just had a coach from the beginning. That’s what I want to be for you. Your facilitator of whatever you need to get you to live the kind of life you want. I’m here for you. That is my promise.
Ok, first of all – what the eff is a mastermind anyway?
A mastermind is a group of likeminded members (in our case – female biz owners!) with similar goals who all come together to share, support, expand, and grow through the guidance of expert coaching.
Members work on their own entrepreneurial endeavours alongside one another, learning valuable skills from various coaches to grow towards their business goals all while making lifelong connections (and keeping each other on track!).
There is something indescribably powerful about working alongside other badass women, even if it’s completely on your own project, knowing that the other ladies are hustling towards making their dreams happen too. When you join Influentielle, you are joining a community in which everyone is wanting one another to succeed just as much as themselves – kinda like an instantaneous group of girlfriends that are all wanting to make magic and money. We are all in this together!
With a group of likeminded womxn all striving to improve aspects of their lives, orchestrated by a ring-leader, with the support of knowledgeable coaches, and the collective group.
Be inspired being alongside other badass womxn co-creating their own passion projects, giving your motivation when you can’t manifest it yourself.
Receive constant honest yet nurturing feedback, while keeping you accountable - like having the best boss that is also your BFF with only YOUR best interests at heart.
Learn the valuable skills needed to grow to the next level both professionally and personally in any area you want to focus on.
know you are meant for more
have an existing brand that you want to grow
have a project idea that you finally want to see come to life
need guidance on how to manifest your idea into reality with support & accountability
are tired of the lack of transparency in the industry and want to share resources
crave being part of a community of likeminded supportive women
want to finally feel inspired and motivated in your work
are drained from grinding out the hustle without much to show for it
need to increase income and add revenue streams doing something you love
are READY to take your business, your brand, and YOURSELF to the next level
Set a goal and then have our entire team help you stay on track to achieve it. This works every time.
Get more done in the time we spend live together in these virtual coworking sessions
The full launch strategy to finally put that product or offer into the world.
Get your site up from scratch in this easy build-a-website-in-a-day workshop
Monthly one-on-one private coaching call
20 Modulest to align your personal + brand values, & create a solid strategy to kick-start & systemize your business, then monetize it
weekly live intimate group video calls to answer your specific questions & get support from the collective
Comprehensive video trainings & tutorials that take you through the step-by-step process for each module for ease of digestion & implementation
Guest expert workshops to address industry-specific needs (like the legalities of setting up & running a business via a Business Lawyer, or learning to write persuasively with our go-to copywriting QUEEN).
GSD (Get Shit Done) live virtual co-working sessions that will increase your productivity while keeping you super accountable (these are magic, truuuust).
all necessary worksheets & workbooks that lay out everything you need to do to + organize everything into easy-to-use methods
Done-for-you scripts, templates, plans, and step-by-step processes to plug & play
Access to the exclusive private communication channel where you communicate with all members & coaches DAILY (or as frequently as you personally need!)
INSTANT access to a wide network of industry pros + likeminded ladies who will support you wherever you want to go - literally invaluable/the most valuable of all!
A mastermind is a group of people with likeminded goals, typically business-oriented, intending to grow professionally but also lends way to personal growth and abundance in other areas of their lives.
Members work on their own respective goals alongside one another, learning valuable skills from coaches to grow towards their entrepreneurial endeavours all while making lifelong connections (and keeping each other accountable!).
Influentielle is for the woman that has a project she’s been dreaming of in the back of her mind for what seems like forever but has been too scared/busy/excuse-ridden to finally pull the trigger and see it through. Maybe she wants to start a profitable blog. Or perhaps she has an established one already and wants to take it to the next level with some sort of paid offering.
This mastermind provides:
Support, in way of a leader, knowledgeable coaches, and the collective group
Inspiration, being alongside other woman creating their own passion projects
Motivation, to keep going when you can’t manifest it yourself
Feedback, keeping it honest and no-nonsense, while being nurturing
Accountability, like having a boss that is also your BFF with only your best interests at heart
Connection, with likeminded woman all striving to improve aspects of their lives
Growth, both professional and personal in any area you want to focus on
Learning, valuable skill sets needed to take your idea to the next level.
There is something indescribably powerful about working alongside other woman, even if it’s completely on your own project, knowing that the other girls are hustling towards making their dreams happen too. When you join Influentielle, you are joining a community in which everyone is looking out for each other – kinda like an instantaneous group of girlfriends that are all wanting to make magic and money. We are all in this together!
This is the first mastermind of its kind to be run collectively by the members for the members. In other words, we are all co-coaches in this together. Most masterminds are run by one overarching coach or leader that is all-encompassing in their teachings of an array of topics. Influentielle brings in multiple experts in each of their fields to teach the ONE thing they are best at. There is a ring leader to our carefully curated circus – Cassie Drake – but she takes a back seat and provides the framework for the coaches to come into their own teachings and power. The members in the group itself are encouraged to share their own knowledge and skills, providing support where they are best suited to. For example, maybe one Influentielle member is a social-media maven that joined the group because she wants to start her own digital marketing agency. Even though she has a great goal to work towards, she also has a valuable professional background that can help others that may not have such a solid social strat foundation. She shares what she knows to those that don’t, and in turn, others help her with something she may not be as familiar in. It’s a win-win!
-Boss Lady Welcome Package
-Annual goal definition guidance, & quarterly bucket breakdown
-Monthly focus talk + task takeaways
-Weekly group support sessions
-weekly check-ins & q+a
-access to countless resources depending on your needs. Think: branding exercises, Instagram growth course, marketing templates, website builder, etc.
+ constant support in whatever you need!
We believe productivity and optimal accountability works best in quarterly chunks. Therefore the Influentielle mastermind operates in 12 week sessions, with optional annual opt-in at a discounted rate.
While there are many great Facebook groups that offer value and a community, they can only take you so far without a dedicated coach that understands your unique situation, needs and goals. Plus, those that pay, pay attention. It keeps us accountable with our head in the game. You are betting on yourself for once. You are serious about investing in yourself and in turn, your business. Influentielle is kind of like the best boss you’ve ever had – your BFF that is all business and no-bullshit, but is there when you need a shoulder to cry on.
The next session is being offered at the best & lowest investment possible. Fill out your application, and we’ll hop on a call to chat about payment options.
With multiple coaches at the ready to help you in any way you need, you’ll be fully supported, and kept on track. Here are just a few of the cool outcomes you can expect from of participating in Influentielle: